This privacy and cookie was last updated on 1 August 2024

Who are we? 

Nurture World Limited 

Registered in England and Wales (Company No. 13786644) 

Registered office: Unit 6 Queens Yard, White Post Lane, London, England, E9 5EN.

The Nurture App provided by Nurture World Limited and available in the App Store (as defined in our Terms and Conditions) provides you with information into your pregnancy and postpartum journey, as well as personalised content and other suggested third party services ("Services"). 

Your privacy is at the forefront of how we offer our Services to you.  We are passionate about privacy. We take seriously our responsibilities under General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (DPA,) and all other jurisdictions where you are able to download the App (collectively, "Data Protection Legislation").

This Privacy Notice is meant to help you understand our privacy practices when you use our Services, including what data we collect, why we collect it, and what we do with it, as well as your individual rights.

This Privacy Notice applies to personal data processed by the apps, which are controlled by Nurture World Limited, ("Nurture", "our", "we" or "us").

What Information and Personal Data do we collect and for which Purposes?

We receive or collect information and personal data, as described below, when we provide our Services, including when you access, download, install the apps. We may use this personal data to perform the Services based on your consent or as requested by you as a contractual necessity, to operate, provide, improve, customise, support and market our Services based on our legitimate interest, or to comply with a legal obligation to which we may be subject. If you do not want us to collect and process your personal data, you may not be able to use the Services.

Sensitive Personal Data
Before we collect sensitive personal data, we will inform you and ask your explicit consent. You may withdraw your consent at any time, without affecting the lawfulness of processing based on consent before withdrawing your consent.

This data includes:

Due date
Baby's gender
Your gender
Your age
Your location
Date baby is born

Birth type
Pregnancy status (pregnant or postpartum)

If you create an account and provide us your explicit consent we will securely store your data. That way we can ensure you are securely backed up.

Subject to your choices, we use your data to give you insights into your pregnancy, postnatal period, your well-being and your baby's development, and to provide you with the Services. We may do this by sending you emails, push notifications and in-app messages.

We ask you not to send or disclose any other sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, criminal background or trade union membership) on or through the app or otherwise to us.

Account Data
We collect your personal and sensitive data when you create an account. 

The personal data we collect may include your name, age, email address, gender (optional), due date, delivery method and experience, birthday of the baby, baby’s name, baby’s gender, feeding method, baby health outcomes, location (city/country level) and password ("Account Data"). We also process information on your App usage, including your session, login and authentication details, which we use to manage your account.

If you choose to log in via social media, the personal data we collect may include your basic public profile (e.g., profile photo, identifier, gender, profile URL, birthday, homepage, and location) and email for authentication purposes. In this case, your social media provider may collect information on the fact that you are using the App and logging in using your social media account. Please read your social media provider’s privacy notice (e.g., Facebook, Google, Apple) to learn about its privacy practices.

When you login using Facebook, you enable Facebook to process the following information via the Facebook SDK:

• Configuration data. After a user has logged in, Facebook makes periodic background requests to manage the lifetime of the access token automatically.

• Error information. Facebook captures error information, including during initialisation of the login, which may include a user ID of individuals who are logged in to Facebook.

• Short-term data. Facebook measures some user activity for purposes of managing fraud and abuse. This data is only retained for a very short period for those not logged in to Facebook.

You can find out more about how Facebook uses information by reading their privacy policy. Facebook may process the information in countries outside of your country of residence, which may not provide adequate protection to personal data in line with Regulation (EU) 2016/679.

We use your Account Data to create and manage your account and provide personalised Services. You can use your account to securely login to the App. 

Cookies & Personalisation

We process information from your mobile device and use cookies, tags, pixels or similar technologies (“Cookies”) to provide our Services. Our Cookies allow us to recognise your mobile device and collect information and personal data. The information we process may include your mobile device data (such as unique identifiers, session and usage data, operating system, model, carrier, network information and IP addresses) and App information (such as app name, version, usage and events, pages visited and session information). Our use of Cookies and the collection of information is essential to provide our Services.

The App uses Cookies to collect information about how you use the app. This typically includes information about you and/or your pregnancy, such as your due date, age; your IP address and location; the areas of the app you engage with and information on the device you use. We use this data to perform app analytics and evaluate your interests and preferences, provide you a personalised App experience at each stage of your pregnancy, show you contextual advertising, and invite you to participate in optional surveys by us. We use Google Analytics to track visits to the website. More information about Google Analytics can be found on the Google Analytics website. Our analytics Partner uses Cookies and may process your data independently.

Marketing Data
If you opt-in to receive promotional communications, including third-party products, services, events and promotions that may be relevant to you based on your preferences and online behaviour, we may send you marketing and promotional communications via email, phone and other digital channels, such as mobile apps and social media. To be able to tailor the communications to your preferences and behaviour and provide you with a more relevant and personalised experience, we may analyse and combine your personal data. You may opt-out and unsubscribe from such communications at any time.

Survey Data

When you participate in a survey, we collect your personal and sensitive data ("Data"). The Data we collect includes your responses, which may relate to your opinion and experience when interacting with our Services or third party services, as well as information about your pregnancy or about any other mother and child care topics.

We process your survey data in combination with the analytics information we collect when you use the apps. We use this data to gain an understanding of our users, and use these insights to improve our App and the services we provide. To do so, we analyse and aggregate your information and answers.

Customer Support Data
You may provide us with information related to your use of our Services, and how to contact you so we can provide you customer support. We operate and provide our Services, including providing customer support, and improving, fixing and customising our Services. We also use your information to respond to you when you contact us.

Combined Data
We may combine your Data, including account data, other data provided by you, Device data, cookies, location data, IP address, cookies, device information, communications you click on or tap, and location details.

Subject to your choices, we may analyse your combined data to provide you with the Services, such as to give you insights into your pregnancy, your well-being and your baby's development, and deliver personalised content, messages and tips in accordance with this notice. We may also use this data to improve the content, functionality and usability of the apps and Services, as well as to develop new products and services.

Sharing your personal data with others

We may disclose your personal data to third party service providers, business partners, or other third parties in accordance with this Privacy Notice and/or applicable law.

Service providers

We may share your personal data with the following service providers:

• IT, survey and cloud providers. These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to run the apps and/or provide the Services.

  • MongoDB - https://www.mongodb.com/legal

  • Firebase - https://firebase.google.com/support/privacy

  • Sentry - https://sentry.io/privacy/

  • Mixpanel - https://mixpanel.com/legal/privacy-policy

  • Klaviyo - https://www.klaviyo.com/legal/privacy

  • RevenueCat - https://www.revenuecat.com/privacy/

• Analytics providers. These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to perform analytics and provide the Services.

  • Google Analytics. We use Google services to obtain analytics reports and usage analyses on how you interact with our services, understand how you use our app and how the app runs on your mobile device, how the app performs and when it crashes so that we can fix any issues, and try out app changes or features so that we can understand how you interact with them. We will also use the information generated by the app to compile reports on app activity.

Nurture requires its service providers to provide an adequate level of protection to your personal data similar to the level that we provide. We require our service providers to process your personal data only in accordance with our instructions and only for the specific purposes mentioned above, to have access to the minimum amount of data they need to deliver a specific service, and to protect the security of your personal data.

When required by law, or as necessary to protect our rights, we may share your data with public and governmental authorities. 

Cross-border transfer
Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services you acknowledge the transfer (if any) of information to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data.

If you are located in the EEA, your personal data may be transferred to our affiliates or service providers in non-EEA countries that are recognised by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). 

How long do we keep your data?
We will retain your Data for as long as needed or permitted in light of the purpose(s) for which the data is collected. The criteria we use to determine our retention periods include: (i) the length of time you use the App and Services; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations). In any case, we will retain your Account Data for as long as you have and use your account. We keep the Data you provide to us until you revoke your in-app consents. After 3 years of inactivity and not using the app, we will ask you if you still want us to retain your personal data. We will provide you with a 3-month window for you to re-consent for us to continue retaining your personal data. Ultimately, without receiving your consent after our contact attempts, we will delete your personal data after 3 years and 3 months.

Your Choices and Rights

If you would like to submit a request to access, rectify, erase, restrict or object to the processing of Data that you have previously provided to us, or if you would like to submit a request to receive an electronic copy of your Data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may email us at office@nurtureworld.com. We will respond to your request consistent with applicable law.

In your request, please make clear what Data you would like to access, rectify, erase, restrict or object to its processing. For your protection, we may only implement requests with respect to the Data associated with your account, your email address or other account information, that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

Where we process your Data to provide our Services based on our terms, we may not be able to provide the services if we do not receive your Data. Where we rely on our legitimate interests, we ensure that the processing does not outweigh your privacy rights and interests. Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing before your withdrawal.

We Protect Your Personal and Sensitive Data

We take seriously our duty to protect the data you entrust to Nurture against accidental or unauthorised alteration, loss, misuse, disclosure or access. Nurture uses a variety of security technologies, technical and organisational measures to help protect your data. For this purpose, we implement, among others, access controls, use firewalls and secure protocols.

Changes to this Privacy Notice

Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the date at the top of this Privacy Notice. 

We encourage you to review regularly the latest version of this Privacy Notice.

The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stop using our Services. By continuing to access or make use of our Services after those changes become effective, you acknowledge that you have been informed about the updates to the Privacy Notice.

Contact Us

If you have any question about this Privacy Notice or about the way in which Nurture uses your Data, you may contact us (including our Data Protection Officer) by emailing us at office@nurtureworld.com. Alternatively, you have the right to lodge a complaint with a supervisory authority competent for your country or region.

Cookie Policy 

The App uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse use our App and also allows us to improve our App and Services.  

 A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. 

 You can find more information about the specific first- and third-party cookies served through the App and the purposes for which we use them in the table below: